Behind Frey’s Mazda Classic Car Museum are local car dealers Walter Frey and his sons, Joachim and Markus. In 1971, Walter Frey founded Auto Frey in Gersthofen near Augsburg; still a family firm. Auto Frey has been a Mazda dealer since 1978, making it one of Germany’s first ever Mazda dealers. The decision to go with the Japanese carmaker did not come by chance. The rotary engine, Mazda’s long-time signature feature, fascinated Walter Frey and his passion for technology. It is thanks to him that today’s visitors to the museum can learn more about the principle of the rotary engine, getting up close to many of the standard production models with a Wankel engine.